writer // editor // strategic thinker
I am a writer, editor, and journalist focused on audience engagement. I create and tailor editorial products and copy to their unique needs using content strategy and data-led thinking.
Right now, I am a senior editor at Shopify, focused on enhancing the educational content that informs and inspires the next generation of entrepreneurs. I also lead email programs that engage millions of current and prospective business owners each week. Previously, I was the directed email strategy and wrote for Sports Illustrated. Before that, I worked at The Philadelphia Inquirer leading both newsletters and search strategy.
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